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A logo should summarize and depict the brand’s essence altogether. It should be connected with the brand and be able to show the brand’s identity via a symbol. It serves as a visual indication of identity for a brand or business. A good logo design helps brands get recognition and evokes credibility in the users and consumers. A logo aims to encapsulate the values, mission, and beliefs of a brand all in a single symbol, that is its representing identity.
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